RISHABH SETHI

Building is fast now.
Being wrong is expensive.

I help founders figure out what's worth building — so you find traction fast, or learn in weeks what would've cost you six months the hard way.


I embed with you for 2–3 months. The first stretch is pure discovery — your market, your users, the failure modes of what exists today. I don't show up with frameworks. I show up with questions and stay until the picture is sharp enough to bet on.

Then we build the minimum thing needed to test the thesis — fast, using every tool available. Not a prototype to impress investors. A product accurate enough to learn from.

The output is either traction, or clarity about why there isn't any — months before you would have found out on your own.


What are you working on?

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